Marketing planning consultancy & training
Turn marketing overwhelm into a clear, actionable plan.
Businesses don't waste money because they aren't trying hard enough. They waste it because they don't have a structured plan behind their marketing.
Plan4 helps small businesses build marketing plans that actually work — through practical workshops, consultancy and AI-enhanced planning support, built around a simple four-step framework™.
Ways to work together
Pick the path that fits where you are.
One-to-one
Consultancy
Strategic marketing consultancy tailored to your business — from our focused Planning & Strategy Day to bespoke and ongoing strategic support.
Peer group
Masterclasses
Build your plan alongside like-minded business leaders. Collaborative, practical, and rooted in the framework.
For organisations
Workshop delivery and training
Marketing planning expertise delivered to your cohort, programme or organisation — tailored to your audience.
Self-serve
Resources & downloads
Free tools plus paid downloads to support your planning journey — including our AI Prompt Cheat Sheet.
A note from Chantel
“With over 15 years' marketing experience, I've seen firsthand how a clear marketing plan transforms results. I created Plan4 to make that kind of strategic marketing thinking — traditionally reserved for larger organisations — practical, accessible, and achievable for every small business.”
What businesses that have worked with Chantel say…
Chantel has a rare ability to make strategic marketing feel practical, accessible and immediately actionable. Her approa…
Our community invested company was built on passion and purpose. Through Chantel’s guidance, we have also built in strat…
Chantel made marketing feel easy! The session was great, fun and really informative. I loved going through the marketing…
How Plan4 works
A simple four-step framework™ that turns marketing overwhelm into clarity.
The same framework runs through every service — tailored to your context, always ending in a plan you can actually implement.
Step 1
Analyse
Understand your current situation and opportunity
Step 2
Plan
Build your strategy and roadmap
Step 3
Implement
Execute with clarity and momentum
Step 4
Review
Measure, learn, adapt
FAQ'S
Questions? Let’s clear a few things up.
Everything you might want to know before working with Plan4.
No — Plan4 is strategic planning support, not a done-for-you service. We don't run your social media or create your content. Instead, we help you build a clear marketing plan you can actually implement — whether that's yourself, with your team, or working alongside an agency afterwards.
Small business owners who are doing marketing activity but don't have a clear strategy behind it — typically businesses trading 1–5 years, though the framework works for anyone feeling overwhelmed by where to focus. It's also for business leaders and in-house marketing teams who want a structured process to work from.
There's no perfect time — and you definitely don't need to wait until January. A marketing plan is useful whenever you need more clarity and direction, whether you're starting a business, launching something new, entering a period of growth or simply feeling like your marketing has become a little reactive.
The best time to plan is before you invest more time and money into marketing activity without being clear on what you're trying to achieve. And because marketing planning isn't a one-off exercise, your plan should evolve as your business, customers and market change.
AI supports and enhances the planning process — it doesn't replace it. We use AI practically to support things like market research, audience understanding, ideas and messaging, while making sure your business goals, customers and strategy come first. The strategic thinking behind your plan is always led by you, with expert guidance from Chantel. Strategy first, AI enhanced.
Pricing depends on the service and scope of your needs. Get in touch and we'll talk through what's right for your business.
Yes. Consultancy clients receive a quarterly check-in call to review progress and stay accountable. Masterclass participants get a group follow-up call. For businesses wanting more regular support, we also offer an ongoing Strategic Marketing Partner arrangement.
Both are available, depending on the service and your preference — let us know what works best for you when you register or book.
Plan4 is based in Birmingham, working with small businesses across the West Midlands and beyond.
We work through four simple stages: Analyse, Plan, Implement and Review. You'll understand where your business is now, decide where your marketing needs to take you, turn that thinking into action, and then review what's working so you can keep improving.
Still have a question?
Get in touch and we’ll be happy to talk through what Plan4 could look like for your business.
Book an intro call